Have you upgraded to the new iPhone yet? I did last weekend. It’s been a trying experience. Two simultaneous issues made the troubleshooting quite complex. After five hours of phone time on Saturday, two hours of Genius time at the Apple store on Sunday, and another three hour phone call on Monday night, the phone was still not fully functional. I was at wit’s end – and ready to return to Blackberry-world.
On a whim, I stopped in to the Verizon store in Pittsford, NY as I was passing by on Tuesday. “Have you seen any similar issues over the past week?” , I ask the Verizon specialist, Stefan. “In fact, we’ve been seeing something similar in specific cases with a certain ISP (which happened to be mine).” He proceeded to troubleshoot along this path, phoning the server host company at one point. After an hour’s effort, my phone was working!
“Why didn’t I hear this from Apple or Verizon before?” I ask.
“Not sure. We’re just beginning to see this trend as people come in for service.”
Aha. This is where the current, timely information is. At the street level, where real-time customer interactions occur.Not in corporate offices or customer service training centers.
Want to know the latest, most up-to-date information and trends about your business? Talk to your front-line people. They’re on the customer front every day, dealing with issues, troubleshooting with their own experience and ingenuity, and maybe even working around your company’s policies and practices that don’t work in the real world. These are your customer experts, living the customer experience daily.
Find a way to systematically collect their findings, their input, and their ideas and solutions, and incorporate them as quickly as possible into ongoing operations, planning cycles and processes, to be on the top of your game. And find a way to value and acknowledge them for their contribution.
And if you’re a Verizon customer contemplating a new iPhone, stop by the Pittsford store and ask for Stefan.
